are etailers leaving money on the table?

dollar signsI was recently asked a question about common issues that we see that are causing small and medium-sized etailers to leave money on the table in their online retail stores.

Of course, no-one would be doing this on purpose, but sometimes opportunities can be missed because they are not immediately apparent.

One thing we have seen is that merchants are missing opportunities to keep shoppers on their site by not optimizing their home page or landing pages.

The first thing a shopper should see is the most attractive merchandise and the best offers. This could be products that are well priced or popular for other reasons – such as Back to School products.

For example, if you sell apparel that has price variations according not only to size, but also color, your home page can show an attractive or seasonal color with the price below, and also show a price and label for the less expensive color.

By showing the lower price alongside the more expensive price of the product shown in the image, the shopper is drawn to the product.  Even if they eventually buy the higher priced product, the lower price on the home page attracts their attention.

Another example would be making sure that bestsellers are visible above the fold on the website and out of stock items are pushed to the bottom or removed.

This is something that can be updated on a regular basis, or automated in response to events and triggers, such as a product going out of stock.

xocbox can help with automation and placing of products on landing and section pages – contact us for details.