are etailers leaving money on the table?

dollar signsI was recently asked a question about common issues that we see that are causing small and medium-sized etailers to leave money on the table in their online retail stores.

Of course, no-one would be doing this on purpose, but sometimes opportunities can be missed because they are not immediately apparent.

One thing we have seen is that merchants are missing opportunities to keep shoppers on their site by not optimizing their home page or landing pages.

The first thing a shopper should see is the most attractive merchandise and the best offers. This could be products that are well priced or popular for other reasons – such as Back to School products.

For example, if you sell apparel that has price variations according not only to size, but also color, your home page can show an attractive or seasonal color with the price below, and also show a price and label for the less expensive color.

By showing the lower price alongside the more expensive price of the product shown in the image, the shopper is drawn to the product.  Even if they eventually buy the higher priced product, the lower price on the home page attracts their attention.

Another example would be making sure that bestsellers are visible above the fold on the website and out of stock items are pushed to the bottom or removed.

This is something that can be updated on a regular basis, or automated in response to events and triggers, such as a product going out of stock.

xocbox can help with automation and placing of products on landing and section pages – contact us for details.

 

keep the ecommerce platform – change the backend

cloud computing sofwareRecently we have been talking to several ecommerce merchants who have been considering switching their online store to a platform that offers more services, and is less expensive.

The big question they ask is, “how difficult would that be?”.

The simple answer is that migrating products to a new platform is something that can be done.
 
However, changing platforms is not something that should be taken lightly. Most people considering this have had their store for several years or longer, and it is easy to believe that by changing your platform you will receive immediate benefit, that is, sell more products.

Selling more products is definitely not guaranteed, and if you don’t pay special attention to the many details involved (such as, SEO, marketing, 301 redirects to name just a few), you could find yourself selling less.

If you are a mid to large-scale online retailer, you have probably found that as your business has expanded, so too has the complexity of managing all your backend functions.

Many of the functions that are needed to keep your products up to date, and to track orders often evolve into manual processes that take an extraordinary amount of time for you and your staff.

xocbox can work with you to take a look at your store backend processes and find solutions to problems that are taking you away from spending time with your customers.

We specialize in working with Yahoo merchants, and Woocommerce stores, but can offer advice on all types of integration problems regardless of the ecommerce platform.

Please call us for a free consultation at 858-752-3803, or click the contact button below.

Amazon robots lead to better fulfillment

image of robotAmazon revealed today that it had deployed 15,000 robots in ten of its fulfillment centers throughout the US. This will allow Amazon to increase the performance of its already super fast fulfillment centers.

After purchasing Kiva Systems Inc, a logistical provider of robot technology, Amazon anticipated it would have approximately 10,000 in centers by 2015. The retail giant estimates that the introduction of robots will not only increase the speed of fulfilling orders, but also eventually reduce operating costs by as much as $450 million.

Amazon is really raising the standard for retailers with super-fast shipping, and super-fast fulfillment. So what can smaller retailers to do attract buyers to their store when confronted with this competition?

Small businesses need to automate as many of their processes as possible to improve the service they offer to shoppers, and also to free up some of the time their associates would otherwise spend on routine tasks.

Retail predictions for 2015 are betting on a customer-centric year, where customer service, customer interaction with products and services and custom items for customers are a high priority. Small and medium sized businesses focusing on personalized products can make a big impression on shoppers with superlative service and the clever use of technology.

Contact xocbox to learn about automating your business processes.