As most retailers probably know, in an attempt to improve the user’s experience online, Google is expanding the requirements for GTINs in May 2016. This should help people understand more clearly the product being sold.
If you sell new, manufactured products online and don’t have the correct information associated with your products via a GTIN, you should probably check the Google requirements. If the data is incorrect, this will impact your ability to sell with Google ads and affects thousands of online sellers.
Warnings started being sent to online merchants in February advising them to update their product data if the GTIN was missing or incorrect.
After May 16, 2016 merchants will begin to receive item-level disapprovals and will need to meet Google’s requirements in order to continue serving ads for products.
May 16, 2016 is the deadline, so if you haven’t considered your UPC’s and the new Google requirements yet, visit Google’s support center for more information.